Call of Duty officially released the trailer for Call of Duty: Infinite Warfare on May 2, 2016.
In the last week since its release, the game has received poor publicity, but hasn’t dampened Activision’s hopes for a successful November 4 release
As of writing this story, there have been nearly 11 million views of the video embedded above, and that sounds awesome. What isn’t awesome from Activision’s or Infinity Ward’s point of view is that the number of likes vs. dislikes is heavily in favor of the dislikes — 624,000 to 217,000.
It was so bad, Activison had to answer questions about the reception of the release during their quarterly earnings report this past week.
Part of Activision CEO Eric Hirshberg’s response says:
And while of course we see the passionate opinions online, we also look at other measurements. And the fact is, while it’s very early, pre-orders are off to a very strong start. Views of the reveal trailer that you referred to are up and in fact the number of likes per view on the Infinite Warfare reveal trailer are also the highest we’ve ever seen.
We’ve seen this in the franchise before. The reveal trailer for Black Ops II, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that, of course, went on to become our most successful game ever.
And right now, the franchise has never been stronger. We have more people playing Black Ops III, a game that takes place in the future with boost jumps and fictitious weapons and all the rest, than any game in our history. So what we know for sure is that if we always just did what worked in the past and never took any creative risks, we wouldn’t have a franchise. The day to worry is the day we stop trying new things.
Unfortunately for Activision and Infinity Ward, it appears that there is widespread disillusion with the futuristic, halo-mashup style of gameplay that has been slowly creeping in to the franchise.
Many were hopeful with the return of Infinity Ward — a primary game developer for the Modern Warfare series — that there would be a return to boots-on-the-ground combat and a more modern, realistic take of the global climate.
However, the move into the future, with much of the trailer happening outside or on the fringe of Earth’s atmosphere, is inevitable and obviously a very important point for the Call of Duty franchise.
What do you think? Do you like the trailer? Hate it? Think it’s entirely too early to tell? Let us know.